The Internet is pretty much the busiest place… ever. There’s no such thing as closing time on Twitter, or a room limit on LinkedIn. There’s space online for everyone, which is great! But it also means there’s a lot of noise, a lot of light, and a lot of competition. Big brands with big followings take up a huge amount of space and it’s easy to feel like your small business is just a drop in the bucket. So how can you cut through the clutter and make your brand stick out? We have some ideas, so keep reading to learn 5 tips to increase your brand awareness!
Playing it safe never got anyone a big win, so why stay safe with your social media? Don’t be afraid to be bold, especially when there are so many possibilities when it comes to graphics and content. If you want your brand to stand out, you have to do something a little different!
Not sure where to start? Get inspired by checking out new trends, exploring ideas on Canva, or just look around your everyday life! You know what your brand is all about, so figure out the best way to express it and get posting.
Look, we know your goal as a business at the end of the day is to sell your product. But you also want customers who value your business and stay loyal to your brand, and you won’t win anyone over by selling to them constantly.
Make sure your social media features more than just blatant sales pitches. Consider a video showing a day in the life of a business owner, a photo shoot with a customer who will model your product, or a few expert tips on how to use your newest product. Your social pages should make your audience feel like they are a part of your journey! You don’t need to sell products constantly to sell people on your brand. If you’re doing it right, your whole presence will encourage people to buy your product, not just your sales pitch!
We know as a business owner there are so many hats you have to wear, and social media manager may just be one title too many. But having a strategy and sticking to your posting schedule can make a huge difference in your rate of engagement.
One solution is to use a social media scheduler. Here at ZYM you can manage all your social accounts from one simple platform! You can schedule your posts, monitor engagement, and even import designs straight from your Canva. It may not be an in-house social media manager, but you can manage your timelines so easily you may find this is one hat you don’t mind wearing!
This may seem counterintuitive to the last tip, but there’s a line between consistent posts and oversharing. It’s easy to think that more posts always equals more opportunity, but think about the kind of accounts you follow on your personal social accounts. Would you keep following a brand that spammed your timeline constantly with dozens of posts a day? We don’t think so either. Make sure you stay posting, but don’t overwhelm your followers with more posts than they care to read.
If you want to reach a bigger audience online, one of the best ways to find new customers is to collaborate with other creators. They will often already have loyal followers who are happy to trust their opinion on a new product, and it’s a great way to build community! Even if you just tag another brand in your posts, it will push you up the feeds and get your content in front of more eyes. Just make sure to ask before you name drop!