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A Small Business’s Guide to using Twitter

Download our FREE ebook and learn how to utilise Twitter, a powerful tool, to build and manage relationships with potential customers.

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[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”reach-section” _builder_version=”4.4.7″ background_color=”#ffffff” custom_padding=”25px||25px||false|false” da_popup_slug=”reach-section” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.4.7″ width=”85%” max_width=”2560px” hover_enabled=”0″][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_code _builder_version=”4.4.7″ custom_margin=”|||0px|false|false” custom_padding=”|10px||0px|false|false” hover_enabled=”0″ border_width_right=”1px” border_color_right=”#c8c9c7″]

Parts of this Guide:

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Introduction

Twitter is a dynamic, fast-paced platform that is a powerful tool for building and managing relationships with potential customers.

Using Twitter for your small business gives you the opportunity to develop your company’s influence in the industry, increase the number of incoming leads and boost sales.dopting such tools with immediate effect.

It can also prove useful for listening out for developments in your industry, monitoring the marketing strategy of your competitors and understanding what your audience are saying about your company in general.

In this short guide, we’ve covered the top things you should remember when developing your Twitter strategy.

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1. How to Optimise Your Profile

Take some time to make sure that your Twitter profile is up to date and looks engaging to readers. Ensure that relevant information about your company is available, including a link to your website. Choose interesting profile and background images and try to change these regularly (whilst remaining true to your brand).

Make sure that it’s easy for you to gain new followers by including links to your Twitter profile on your website, blog, emails and other marketing collateral. These links are typically at the bottom of your email or website, and are simply the social profile icon, with a hyperlink behind the image.

Also, try to give people a reason why they should follow you on Twitter. This often involves moving away from a heavy sales pitch and moving towards content that helps people find a solution to any issues they are having. You can also share interesting industry news or pictures that aren’t directly related to your business but will be interesting to your audience.

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2. Goals

Considering what you would like to achieve through Twitter can help inform your strategy. Although leads and sales are usually the main goals, also think about increasing your reach, engagement and creating a high level of customer satisfaction.

Set measurable goals for your Twitter strategy. This could involve Twitter campaigns that aim to push a certain amount of traffic to your site or generate a certain amount of leads.

An example of a goal could be: “I want to generate 10 leads from my Twitter profile each month, by uploading 5 tweets per week, that direct people to a specific landing page with a form.”

Try to identify your target audience and tailor your approach to suit them. This can help you build an audience that is particularly responsive to your content, who may be more likely to engage with your tweets.

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3. Posting – Text and Imagery

Images and videos are particularly important elements of any Twitter strategy, which can catch the eye of viewers as they scroll through their Twitter feed. Take the time…

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To read the rest of the guide and find out all the ways to turn your website into a lead magnet, download the free guide!

[/et_pb_cta][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″][/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”software” module_class=”in-prog” _builder_version=”4.4.7″ min_height=”399px” custom_padding=”12px||0px|||” da_popup_slug=”software” da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”find-reveal” _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Linkedin-reveal_fill-1.png” title_text=”Linkedin-reveal_fill” url=”#linkedin-reveal-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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LinkedIn Reveal

Turn your LinkedIn profile into a lead generation machine using our LinkedIn Prospector tool More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Domain-reveal_fill.png” title_text=”Domain-reveal_fill” url=”#domain-prospects-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Domain Reveal

Find prospects email and contacts from company information. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/G2-reveal_fill.png” title_text=”G2-reveal_fill” url=”#g2-integration-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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G2 Reveal

Integrate with G2 buyer intent data and find prospect emails to send on automated journeys. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Website-company-reveal_fill.png” title_text=”Website-company-reveal_fill” url=”#buyer-intent-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Website Company Reveal

Identify anonymous companies who are looking at your website – 1st party intent. More [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.7″ custom_padding=”||2px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_button button_url=”#” button_text=”Reach” button_alignment=”center” module_class=”reach_reveal_button open” _builder_version=”4.4.7″ custom_button=”on” button_text_size=”22px” button_text_color=”#fd5e3e” button_border_width=”0px” button_font=”|700|||||||” button_icon=”%%18%%” button_icon_color=”#ff5c39″ custom_padding=”0px|40px|0px|40px|false|false” custom_css_main_element=”width: 100%;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_code _builder_version=”4.4.7″]

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Social Marketing

Schedule, post, track and measure all your social marketing activity in one place. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Blog-marketing_fill.png” title_text=”Blog-marketing_fill” url=”#blog-marketing-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Blog Marketing

Create, launch and measure your blog. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Email-marketing_fill.png” title_text=”Email-marketing_fill” url=”#email-marketing-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Email Marketing

Create branded emails, customised for your targeted audiences. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Google-ads_fill.png” title_text=”Google-ads_fill” url=”#google-ads-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Google Ads

Create, track and measure your Google Ads. More. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”reach-reveal open” _builder_version=”4.4.7″ custom_margin=”0px|auto||auto||” custom_padding=”||1px|||”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Facebook-ads_fill.png” title_text=”Facebook-ads_fill” url=”#facebook-ads-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Facebook Ads

Create, track and measure your Facebook Ads. More. [/et_pb_text][et_pb_text module_id=”hiddendiv” _builder_version=”3.27.4″ custom_css_main_element=”display:none”]Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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LinkedIn Ads

Create, track and measure your LinkedIn Ads. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Website-visitors_fill-1.png” title_text=”Website-visitors_fill” url=”#website-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ width=”100px” max_width=”100px” min_height=”100px” height=”100px” max_height=”100px” custom_margin=”||20px||false|false”] 
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Website Visitors

Identify visitors, track goals, and score activity occurring on your website. More [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_button button_url=”#” button_text=”Engage” button_alignment=”center” module_class=”engage_reveal_button closed” _builder_version=”4.4.7″ custom_button=”on” button_text_size=”22px” button_text_color=”#57ebe0″ button_bg_color=”#ffffff” button_border_width=”0px” button_font=”|700|||||||” button_icon=”%%18%%” custom_padding=”0px|40px|0px|40px|false|false” custom_css_main_element=”width: 100%;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_code _builder_version=”4.4.7″]

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Web Forms

A blurb for Web Forms. More [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Web-pop-ups_fill.png” title_text=”Web-pop-ups_fill” url=”#web-magnets-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px” custom_margin=”||20px||false|false”] 
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Web Popups

A blurb for Web Forms. More [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Zym-link_fill.png” title_text=”Zym-link_fill” url=”#zym-link-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Zym Link

A blurb for Zym Link. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Landing-page-pro_fill.png” title_text=”Landing-page-pro_fill” url=”#landing-pages-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Landing Page Pro

Build beautiful landing pages that will convert your leads to customers. More. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.7″][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Inbound-pro_fill.png” title_text=”Inbound-pro_fill” url=”#inbound-pro-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
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Inbound Pro

A blurb for Inbound Pro. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Journey-automation_fill.png” title_text=”Journey-automation_fill” url=”#automated-journeys-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#automated-journeys-popup”]

Automated Journeys

Save time and effort by automating all your customer touchpoints. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_button button_url=”#” button_text=”Convert” button_alignment=”center” module_class=”convert_reveal_button closed” _builder_version=”4.4.7″ custom_button=”on” button_text_size=”22px” button_text_color=”#3e8afc” button_bg_color=”#ffffff” button_border_width=”0px” button_font=”|700|||||||” button_icon=”%%18%%” button_icon_color=”#3e8afc” custom_padding=”0px|40px|0px|40px|false|false” custom_css_main_element=”width: 100%;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_code _builder_version=”4.4.7″]

[/et_pb_code][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”convert-reveal” _builder_version=”4.4.7″ custom_padding=”||4px|||”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Sales-pipleline_fill.png” title_text=”Sales-pipleline_fill” url=”#sales-pipeline-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#sales-pipeline-popup”]

Sales Pipeline

Replicate your sales process and customise it to meet your needs. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Activities_fill.png” title_text=”Activities_fill” url=”#activities-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#activities-popup”]

Activities

Blurb for Activities. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Lead_scoring_fill.png” title_text=”Lead_scoring_fill” url=”#lead-scoring-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#lead-scoring-popup”]

Lead Scoring

Blurb for Lead Scoring. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Gmail-Outlook-integration_fill.png” title_text=”Gmail-Outlook-integration_fill” url=”#gmail-outlook-integration-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#gmail-outlook-integration-popup”]

Gmail / Outlook Integration

Blurb for Gmail/Outlook Integration. More. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_button button_url=”#” button_text=”Manage” button_alignment=”center” module_class=”manage_reveal_button closed” _builder_version=”4.4.7″ custom_button=”on” button_text_size=”22px” button_text_color=”#c545fc” button_bg_color=”#ffffff” button_border_width=”0px” button_font=”|700|||||||” button_icon=”%%18%%” custom_padding=”0px|40px|0px|40px|false|false” custom_css_main_element=”width: 100%;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_code _builder_version=”4.4.7″]

[/et_pb_code][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”manage-reveal” _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/All-in-one-dashboard_fill.png” title_text=”All-in-one-dashboard_fill” url=”#all-in-one-dashboard-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#all-in-one-dashboard-popup”]

All-in-One Dashboard

Blurb for All-in-One Dashboard. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Contacts-CRM_fill.png” title_text=”Contacts-CRM_fill” url=”/contacts-crm-3″ align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#contacts-crm-popup”]

Contacts CRM

Manage all your contacts and lists in one place. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Marketing-calendar_fill-1.png” title_text=”Marketing-calendar_fill” url=”#marketing-calendar-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#marketing-calendar-popup”]

Marketing Calendar

Keep track of all your marketing activities in one place. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Marketing-planner_fill.png” title_text=”Marketing-planner_fill” url=”#marketing-planner-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#marketing-planner-popup”]

Marketing Planner

Blurb for Marketing Planner. More. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”manage-reveal” _builder_version=”4.4.7″ custom_padding=”||2px|||”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Persona-builder_fill.png” title_text=”Persona-builder_fill” url=”#persona-builder-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#persona-builder-popup”]

Persona Builder

Build your ideal target audience, using our persona builder. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Content-hub_fill-2.png” title_text=”Content-hub_fill” url=”#content-hub-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#content-hub-popup”]

Content Hub

Upload and store all your marketing collaterals in once place. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Quick-links_fill.png” title_text=”Quick-links_fill” url=”#quick-links-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#quick-links-popup”]

Quick Links

Blurb for Quick Links. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_button button_url=”#” button_text=”Measure” button_alignment=”center” module_class=”measure_reveal_button closed” _builder_version=”4.4.7″ custom_button=”on” button_text_size=”22px” button_text_color=”#073f99″ button_bg_color=”#ffffff” button_border_width=”0px” button_font=”|700|||||||” button_icon=”%%18%%” custom_padding=”0px|40px|0px|40px|false|false” custom_css_main_element=”width: 100%;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_code _builder_version=”4.4.7″]

[/et_pb_code][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”measure-reveal” _builder_version=”4.4.7″ custom_padding=”||10px|||”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Lead-tracking_fill-1.png” title_text=”Lead-tracking_fill” url=”#lead-management-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#lead-management-popup”]

Lead Tracking

Create a link between marketing and sales, and identify hot leads. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Reporting_fill.png” title_text=”Reporting_fill” url=”#reporting-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#reporting-popup”]

Reporting

Blurb for Reporting. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Scorescards_fill.png” title_text=”Scorescards_fill” url=”#scorecards-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#scorecards-popup”]

Scorecards

Review scorecards for each of your channels. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/My-metrics_fill.png” title_text=”My-metrics_fill” url=”#my-metrics-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#my-metrics-popup”]

My Metrics

Blurb for My Metrics. More. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”measure-reveal” _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Spend-tracking_fill.png” title_text=”Spend-tracking_fill” url=”#spend-tracking-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#spend-tracking-popup”]

Spend Tracking

Blurb for Spend Tracking. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.3″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Academy_fill.png” title_text=”Academy_fill” url=”#academy-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#academy-popup”]

Academy

Blurb for Academy. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.3″][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.7″ custom_padding=”||3px|||”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_button button_url=”#” button_text=”Connect” button_alignment=”center” module_class=”connect_reveal_button closed” _builder_version=”4.4.7″ custom_button=”on” button_text_size=”22px” button_text_color=”#60eab3″ button_bg_color=”#ffffff” button_border_width=”0px” button_font=”|700|||||||” button_icon=”%%18%%” custom_padding=”0px|40px|0px|40px|false|false” custom_css_main_element=”width: 100%;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_code _builder_version=”4.4.7″]

[/et_pb_code][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”connect-reveal” _builder_version=”4.4.7″][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Zapier_fill.png” title_text=”Zapier_fill” url=”#zapier-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#zapier-popup”]

Zapier

Blurb for Zapier. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_image src=”https://zym.ai/wp-content/uploads/2020/06/Data-studio_fill.png” title_text=”Data-studio_fill” url=”#data-studio-popup” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.7″ max_width=”100px” max_height=”100px”] 
[/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”||||||||” text_font_size=”14px” header_font=”||||||||” header_4_font=”||||||||” header_4_text_align=”center” header_4_text_color=”#111111″ text_orientation=”center” link_option_url=”#data-studio-popup”]

Data Studio

Integrate with Datastudio to manage your reporting. More. [/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][/et_pb_column][/et_pb_row][/et_pb_section]