Over half of the global population is active on at least one social media platform, and 45% of Internet users use social media to learn more about products and brands. This makes social media one of the best spaces to boost your brand’s reach and resonate with your target audiences.
However, the digital space is saturated with all sorts of content across all industries. It’s difficult for any one brand to cut through the noise and stand out. It can also be quite daunting to come up with a social media strategy that works. That’s why productivity and task management tools like Zym can help teams supercharge the way teams work.
When it comes to social media, consistency is key. You need to consistently produce and publish content that engages with your target audience. This can prove difficult at times, but it will help elevate your overall marketing strategy. Making use of content tools and digital marketing strategies can help with your consistency.
With that, here are six key tips to be more consistent on social media.
Create a content calendar
Content calendars, otherwise known as editorial calendars, provide your team with a schedule of all upcoming content pieces to be published on your platforms. Whether the content is a blog post for your website or a Reel for your Instagram, it pays to have them scheduled on a content calendar.
Content calendars should also include potential partnerships and content updates. By identifying the pieces of content you will be putting out, you can keep track of your content strategy and ensure it has cadence. Additionally, developing a content calendar will help your team stay organised. This is especially important if your team is working with external parties.
This tool helps with consistency on social media because it helps with scheduling. You will have a clear view of the content you have and a working timeline to come up with new pieces of content.
Make use of content pillars
Utilising content pillars is a great way to consistently come up with content. This is because content pillars are umbrella topics that can be further expounded on using shorter pieces of content. For example, if you choose to use the benefits of social media marketing as a content pillar for your brand, you can condense it further by creating content about the best social media platforms according to industry.
Content pillars serve as the foundation of your content strategy. With them, you will have an easier time coming up with content ideas to engage with your target audience more deeply. This works hand in hand with your content calendar as you can schedule pillars and supplementary content accordingly. With enough time and effort, your content strategy will work like a well-oiled machine.
Track your content metrics
Being consistent on social media isn’t simply limited to posting content on a regular basis. It also means ensuring that your content is performing the way you want it to. To do so, you need to constantly check on your content performance by analysing key metrics. Keeping track of such data will help guide and inform your content marketing strategy, allowing you to optimise it.
You can analyse metrics to measure engagement, brand awareness, SEO, sales, and lead generation.The content metrics you will be following will depend on your business goals. It will also depend on your priorities over a given timeframe. Determining your objectives is key to getting your content to work for you.
Set a day for brainstorming and content creation
Content creation is a creative process. You need the right amount of inspiration to come up with content that clicks. Sometimes, however, it can be difficult to do this. That’s why setting days solely for brainstorming and content creation is crucial for any team. You need to be able to throw around ideas to find what works best with your target audience.
Setting a day for content creation can also help you build your stock of content pieces. Creating content pillars and developing a content calendar are two crucial steps. However, it’s equally important to produce supplementary content to support these efforts. Having key days for planning and creation will help you stay on track with your content strategy, as well as help your team maintain their creative mojo.
Set SMART content goals
Similar to how your small business goals must be SMART, your content goals must follow suit. Before creating any type of content, your team must first know what you’re working towards. This is the importance of setting SMART content goals.
SMART content goals means developing goals that are Specific, Measurable, Achievable, Realistic, and Timely. This will depend on your overall objectives for creating content and your target audience’s wants and needs. You can determine this by doing deep market research and coming up with a customer persona.
Make use of scheduling tools
Scheduling tools will help you go a long way in keeping your content strategy consistent. Keeping your content calendar, brand notes, research, and goals in one place is great for ensuring your team is motivated and on the same page. Scheduling tools will also optimise the way you work, and they can help your team manage projects more smoothly.
If you’re looking to be more consistent on Social Media, project management tools like Zym can help you. With all the tools you need to schedule and analyse content and communicate with your team, Zym can help you develop content that works.
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