So, we all have a marketing strategy, but do we truly know what needs to be included in order for it to be successful? According to Investopedia, a marketing strategy is a company's overall game plan for reaching out to prospective customers and converting them into customers of their products or services. It tends to involve the business’ value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

To determine the best way to create and implement a successful marketing strategy, we have turned to our own marketing experts from Zym, to create a collection of tips that will help any company get the most out of their campaigns. Take a look at these 5 key tactics, and see if integrating them into your own marketing strategy can help your company get the results you’re looking for.


1. Do your Competitor Research

What areas are your competitors focusing on? What are they neglecting? It could be that they are investing heavily in SEO, or paid ads, but are very weak at webinars and podcasts.

Understanding your competitors' online activities is crucial in determining whether or not the same strategy will work for you. You can extract useful insights and turn them into practical methods for your business by studying how your competitors market and promote themselves.


2. Define and Set Goals

Setting goals and objectives for your marketing strategy may appear to be a simple task. Many businesses, however, fall short in this area.

It is critical to establish specific targets during the initial planning stages, and one of the best ways to do so is to use the SMART approach. Your objectives should be:


Specific: Define your goal and outline what you want to accomplish in a clear and concise manner.

Measurable: Your goals and objectives should include metrics that you can track to measure the efficacy and success of your approach.

Achievable: You must be able to perform the work required to reach your objectives. You should set attainable goals and ensure that you have enough resources, money, and time to achieve them.

Realistic: The aims and objectives must be reachable and practical.

Time-bound: Set a deadline for attaining your objectives. At that moment, you must determine whether you were successful and whether you should pursue this goal further.

You can refer to your objective document and analyse your progress along the road if you prepare it at the start of your approach. Additionally, doing so provides you with measurable goals that benefit your team.


3. Maintain a Cross Channel Presence

A well-defined digital strategy, in combination with different platforms and channels, may help you reach the correct audience and express your message successfully. You should concentrate on improving user involvement and engagement while also developing different touchpoints across the web.

Assume that your clients' purchase behaviours are shifting across channels. In that situation, in order to cater to them, you must adjust your messaging and content to those channels. Keep your message constant and cohesive across all platforms when promoting a specific campaign, and customise the material to maximise the impact of each channel.


4. The Importance of A Well Defined Audience

To 'buy into' your brand, people must be able to relate to the tone and content of a message. If you can strike a chord with your customer, you can develop a personal connection and trust with them. When compared to sending direct mail to every available household, targeting consumers who are extremely likely to be interested in your brand, product, or service will result in a higher return on investment (ROI).


5. A Well Defined Sales Funnel

A well-thought-out sales funnel should be a top priority for marketers. It provides you with a wealth of information about the thought processes, issues, and conclusions of your potential clients. Furthermore, your communication with each customer should be highly varied depending on their position in your sales funnel. As a result, your marketing content suffers as a result.

Understanding your sales funnel will reveal where your target audience is leaving and failing to convert. You'll be able to design a strategy to help you avoid potential losses using this information.


Take a free 14 day trial here.

Want to find out more about how Zym works?

Click here to view the video tour.