Social Media Tips For New Businesses – Bringing It To The Next Level.
The world of social media can be daunting for new businesses. The social marketing industry is so enormous, and with so much information and services and ads telling you they can find you thousands of followers fast it’s hard to know what’s real and what’s fake. That’s very much the nature of social media- the filters aren’t always easy to spot. However, just like real life, there are a few rules that will always be accurate. Whether you’re trying to tailor your personal page, start your socials from scratch, or grow your follow count, here’s a few tips to help you take your social media game to the next level.
Post at Peak Times – What Time Is Your Audience Online?
This one might seem a little self-explanatory, but it’s also one of the most important things you can do as a social media marketer. But it can be hard to know when your followers are most active! So how do you figure this out? To start, there are a few tried and true posting times that generally get good results across the board. First thing in the morning on weekdays, between 5pm and 8pm in the evenings, and avoiding weekends are usually good rules of thumb. However these are not hard and fast rules! Your peak times during summer for example will be very different from engagement hours during the winter holiday season. And if you have a good portion of followers in multiple timezones, that’s another whole set of hoops to jump through. But that doesn’t mean you need some complicated algorithm to crack the code to more likes! Monitor your engagement on your accounts and make note of which posts perform better. If you posted on Facebook at 9am and found the likes a little sluggish, but pretty popular at 3 in the afternoon, don’t be afraid to change your schedule to suit your audience! Remember that things will also likely evolve over time- if your old tried and true social schedule isn’t yielding the results it used to, don't be afraid to change it up. Social Pages Insights will help you out with in depth insights on the backend of your business profile, showing you the times your posts got the most opens and clicks. You will soon identify the trends shown there and take advantage of them by scheduling future posts to go out around that time. 
Batch Create and Schedule – Prepare and Save Time
Do you find it draining to come up with witty new tweets and engaging Facebook videos every single week? Then don’t make yourself do that so frequently! When you set aside the time to plan a social schedule for a set time, whether that’s a week, a month, or the whole quarter, your content will be more consistent and won’t feel like a never ending cycle. Batch creating means you can easily plan your entire timeline at once. You can spot inconsistencies, keep track of how your feed will look long-term, and keep yourself from repeating posts or calls-to-action too frequently. You can also ensure you never forget to send a post by scheduling everything ahead of time and setting it to publish at your peak engagement hours. And speaking of scheduling…
Use a Content Calendar – Get The Birdseye View
This might be something you already have in your marketing tool box, but are you using it to the best of its capacity? Content calendars can show you what will be happening across all of your social media channels every day. Do you prefer to keep your Facebook and Twitter posts on different days? Do you hate seeing the same messaging on multiple platforms on the same day? Your content calendar can let you tailor your posts to your absolute optimal social schedule. If you’re not sure where to start with content calendars, check out Zym’s powerful content section! You can automatically schedule your posts to all of your accounts from one easy location. You can even integrate your Canva account to design banners and graphics straight from the platform! Look, social media will probably always be complicated. But it doesn’t need to be stressful! As long as you are consistent, creative, and sincere, you can make an impact online.
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